Prashant Mehta, Co-Founder, Conscious Step. For every pair of socks purchased, a donation goes directly to a non-profit. Your socks create a tangible impact in making the world a better place. We believe that we have a responsibility to create clothing that makes you feel good about what you wear. It’s more than how it looks, feels and lasts, but knowing that it’s creation didn’t happen at the expense of people and planet.