Morgan Riddle, Love Your Melon. Love Your Melon was founded in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota by two friends, Zachary and Brian, who wanted to start a business with a meaningful and positive social impact. On a mission to improve the lives of children battling cancer since October 22nd, 2012, Love Your Melon began with the simple idea of putting a hat on every child battling cancer in America. Fifty percent (50%) of net profit from the sale of all Love Your Melon products is given to support charitable programming through the Love Your Melon Fund and the nonprofits we support. Together, we create therapeutic experiences and fund charitable programming initiatives for children and families battling cancer.